Effective design is a combination of visual appeal, user-friendliness, and functionality. Successfully addressing these components and making them work together separates highly effective websites from average and under-performing ones.

Web sites must be:

• Visually appealing - good design makes an impression. A website is a reflection of your company and if it doesn't look good, you don't look good.


• Easy to navigate and read - help the user to find information and products quickly.


• Fast to load - don't lose your customers with a slow loading website.


• Search engine friendly - coding a site correctly is the most important step in search engine optimization.


• Easy to maintain. I use Content Management Systems like Wordpress and Expression Engine to allow the client to easily maintain website content.