Effective design is a combination of visual appeal, user-friendliness, and functionality. Successfully addressing these components and making them work together separates highly effective websites from average and under-performing ones.

Web sites must be:

• Visually appealing - good design makes an impression. A website is a reflection of your company and if it doesn't look good, you don't look good.
• Easy to navigate and read - help the user to find information and products quickly.
• Fast to load - don't lose your customers with a slow loading website.
• Search engine friendly - coding a site correctly is the most important step in search engine optimization.
• Easy to maintain.